Once upon a time, marketing centered around advertising in offline media like newspapers. In today’s modern world, marketing now extends to digital formats like websites. Businesses of all shapes and sizes use the Internet to tell people about their brands.
Are you about to set up a new digital marketing strategy for your business? If that’s the case, you might need a little help. It’s good that you’re reading this blog post! Because in it, you will learn about the best ways to enhance new or existing digital marketing strategies!
Location, location, location
Did I mention the word “location”? In case you didn’t get it, location is one of the key factors to making or breaking any digital marketing campaign. The thing is; many marketers don’t take advantage of a potential customer’s location.
For example, you could create promotions or discounts for people living in a specific area. You can then track which people take advantage of your promotions the most.
Personalize your marketing
When we see something come into our inboxes or through the mail, we usually dismiss it as “junk” if it looks standard and anonymous. But if it has our names on it, we tend to give them more attention.
For instance, I sometimes get emails from a cable company using my name in images embedded in email newsletters. As weird as it sounds, it makes me feel that the offers I’m presented with are unique to me rather than general and “across the board.”
A lot of digital marketing campaigns rely on software. You can usually tweak such software to make your content more personal. Another benefit of personalizing your marketing is that the content can get tailored.
Another example I can share with you are dating websites. Subscribers often elect to receive newsletters from the website. These newsletters could include things like new matches based on their preferences.
Make your content interactive
Let’s face it; it’s pretty boring looking at a page full of text and not much else. It doesn’t matter whether that page is on a website, or is just an email. As a recipient, you are likely to forget about it and do something else. After all; our time is precious!
Credit / billrice
That’s why the golden rule of digital marketing is to make your campaigns interactive. Images and videos are just two ways that you can do this! Some clever marketers even invent “games” that recipients can play to win free prizes.
Let’s say that you run a company that sells mobile phones to the public. You could create an interactive game or smartphone app that people can play to win things like free credit top-ups or accessories.
Most people on the planet use Facebook to some degree. One of the great things about Facebook is that you can use it to deliver messages to users within a particular demographic. When you set up a new ad, you can customize it by choosing one or more advertising requirements.
So there you have it folks, the secrets to building better digital marketing campaigns!